Last updated: April 3, 2023

At Wifirouter and its subsidiaries, safeguarding your privacy is our priority. We honor the choices you make regarding your privacy.

When we say ‘we’, it encompasses Wifirouter

This Privacy Notice, along with our Terms of Use and other referenced documents, delineates how we gather, utilize, and manage your personal data across Wifirouter websites and online services. Personal data here refers to information that directly or indirectly identifies you.

Understanding the basis of processing your personal data by us is pivotal. Please acquaint yourself with the following to comprehend our practices and perspectives on handling your personal data.

By navigating to wifirouter.network (“our site”), you are indicating your acceptance and consent to the practices explicated in this Privacy Notice.

Modifications to this Privacy Notice

To ensure accuracy and currency, we may revise this Privacy Notice periodically. You can obtain previous versions by contacting us. Any alterations will be posted on this page and, where appropriate, notified to you via email. We presume your consent to the revised Privacy Notice if you continue utilizing our websites and online services post the effective date mentioned atop the notice.

Data Controller

As per the Data Protection Act 2018, General Data Protection Regulation 2018, and the Privacy and Electronic Communications Regulations, Wifirouter serves as the data controller. You can find us at Fountain Street House, Fountain Street, Ulverston, Cumbria, LA12 7EQ, UK. Our registration number is Z1333679.

Data Protection Officer

For inquiries regarding this Privacy Notice or to exercise your legal rights, contact our Data Privacy Manager using the following details:

• Full name of legal entity: Wifirouter
• Email address: [email protected]
• Postal address: Fountain Street House, Fountain Street, Ulverston, Cumbria, LA12 7EQ, UK

Your Right to Complaint

You retain the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection matters. We encourage reaching out to us initially to address your concerns before contacting the ICO.

How Do We Acquire Your Personal Data?

We may collect and process the following:

• Information provided by you when filling forms, corresponding via phone, email, or other means.
• Automatically collected technical information during your website visits.
• Personal data received from third parties, including other websites we operate or services we offer, and collaborations with third-party entities.

Examples of Collected Information

Your interactions with Wifirouter entail providing information such as:

• Name, address, email, and phone number.
• Financial and credit card details.
• Configuration settings, device information, and communication history.

Automatic Information

We gather and analyze data like:

• IP address, login details, and device metrics.
• Content interaction details and browsing history.
• Usage patterns, response times, and errors.

We employ various technologies for fraud prevention.

Utilization and Legal Basis of Personal Data

Referencing a comprehensive table, we outline our utilization of your personal data and the legal bases underpinning such processing, alongside identifying our legitimate interests where applicable.

Interest-based Ads

Wifirouter implements interest-based advertising across owned or operated sites. These ads, tailored to your interests, stem from data gathered from your activities on our platforms or third-party sites.

Custom Content

We may merge your personal information with data from third parties to tailor ads on our services or third-party platforms, contingent on your preferences.

Do Not Track

While we adhere to prevailing standards, including those outlined in this policy, we will consider adopting a Do Not Track standard once universally established.

Utilization of Information

We employ gathered information for:

• Fulfilling contractual obligations.
• Providing relevant information and services.
• Enhancing user experience and security.
• Analyzing and optimizing our operations.
• Providing personalized recommendations.

Sharing Your Personal Data

We may share your data with:

• Our group entities.
• Selected third parties, including business partners, advertisers, analytics providers, and credit reference agencies.
• Third parties in the event of business transactions or legal obligations.

Data Retention

We retain your data in line with legal and professional obligations, subject to internal retention procedures. When no longer necessary, we securely dispose of your information.

Protecting Your Personal Information

We uphold rigorous measures to safeguard your data from unauthorized access or misuse. Our procedures encompass technical, physical, and managerial safeguards.

Your Data Protection Rights

You have various rights concerning your personal data, including access, rectification, erasure, and restriction of processing, among others. To exercise these rights or for further inquiries, contact us at [email protected].

Glossary of Terms

• Lawful Basis: We process your data based on legitimate interests, contractual necessity, or legal obligations.
• Third Parties: These include service providers, advisers, and authorities with whom we may share your data.

For any questions or requests concerning this Privacy Notice, reach out to us at [email protected].